Technical Associates Group (TAG) is the communications agency at the heart of technology and engineering markets, delivering the best strategic guidance, media relations and marketing communications to the industry.
The B2B world is frantic and driven by deadlines but we hold ourselves accountable to the highest levels of service. We work closely with our clients, immersing ourselves in the technology to understand business objectives, target markets and customer segments, and we monitor, evaluate and improve at each step of every campaign. We know that results are important so we always ensure that you receive credible, valid data which is an intrinsic part of any marketing strategy.
We have been delivering localised, pan-European and global integrated marketing campaigns across a range of B2B markets for over 30 years. Our unique model allows us to offer our clients significantly more - an experienced, multi-lingual team some with engineering qualifications and experience, while others are former consumer and trade/technical journalists or PR and marketing professionals from corporate and agency backgrounds covering a total of 15 languages in-house.
In addition, our award winning in-house studio means we place no limitation on creativity and we realise how important this is in getting your brand to stand out in front of your customers. Whether you need to implement a large, global campaign, a localised project, if your brand identity needs overhauling or just a refresh, we are equipped to deliver a bespoke solution with a measurable results.
Some of our customers we have retained for over 20 years and some customers are brand new - we like to think this reflects our passion for what we do and our ability to be innovative, flexible and relevant.
Meet our leadership team:
Sylvia Laws, Managing Director
During her 25 years in marketing communications, Sylvia has worked with some of the biggest brands in technology, delivering original, creative and effective B2B campaigns for global giants, such as Toshiba, Siemens, Panasonic, Fujitsu, Hitachi, Eaton, Hewlett-Packard, National Instruments and Bosch, across Europe, Asia and the US.
A strong believer in the power and value of the brand, Sylvia encourages her clients to aim high in delivering focused, strategic campaigns that will develop their brand into one that attracts and involves their customers.
A language graduate of Dundee University and the Sorbonne, Sylvia is also a member of the UK’s Enterprising Women community.
Ian Clay, Executive Director
Ian has amassed a huge amount of experience as both a journalist and a PR professional. His mission is to increase the understanding and communication between journalists and the clients he represents to allow them to work together effectively to the benefit of all.
Prior to joining the agency, Ian spent over 10 years working as a journalist and editor on local newspapers, consumer magazines and some of the most successful technical trade publications in the UK.
Ian works with the team to ensure all activities are focused on results. His knowledge and experience help ensure that there is a thorough understanding of the client’s technology, their markets and the media they want to influence.
Joanne Butler, Strategy Director
CIM qualified marketeer with 15+ years experience in B2B inbound marketing working on brands such as Honeywell, Toshiba, Eaton, Alfa Laval and Atlas Copco. Joanne offers strategic and tactical advice to our global client base.
Melanie Hulbert, Strategy Director
Melanie Hulbert is a strategic thinker and has a proven ability to execute integrated PR campaigns across EMEA as well as a natural ability to oversee and manage the implementation of business process and strategy across the agency. In this role Melanie also oversees the development of the team and thus is continually growing the expertise that the agency offers to its clients.
Since joining the agency in 2006, Melanie has built up over a decade of B2B technology PR and communications experience working on pan-EMEA campaigns with tech giants such as Eaton and Honeywell. Melanie holds a BA (Hons) in Communications and a CIPR Diploma in Public Relations.