TAG announces new integrated comms offering
In direct response to the changing B2B communications landscape and the way in which it meets client demands, Technical Associates Group (TAG) has integrated its services to offer seamless marketing communications solutions to its growing global client list.
From April 2018, TAG will deliver six core services: Strategy, Insight, Content, Public Relations, Amplification and Data Analytics. This new positioning encapsulates TAG’s offering to a range of global technology B2B clients in the technology and engineering sector and the agency will be better placed to provide the solutions to today’s business challenges.
Speaking about the change, Managing Director of TAG, Sylvia Laws said, “This is an organic change in our business. The digital transformation in communications means we, as an agency have adapted in order to service our clients’ business goals. For us, the approach formalises what we have become. A truly specialist B2B technical agency with digital and data at the core of everything we do.”
“Over the last few years, the solutions we have provided to our clients have been less about vertical disciplines and more about a combination of disciplines to produce a measureable result. We see huge potential in our integrated approach and the new positioning allows us to maximise our effectiveness.”
Additionally, TAG will now be the sole trading name for the integrated communications agency – having previously operated as two brands Technical Publicity – the PR arm of the business, and Technical Advertising – the marketing and advertising arm.
TAG was ranked number 15 in B2B Marketing’s Top 70 UK B2B marcomms agencies 2018 league table with revenue of £7million.