Amplifying your content beyond organic reach is crucial for your B2B marketing success. Consistent content creation can and will drive traffic to your website and most importantly raise brand awareness. This is where your content being amplified will play a big part – taking your marketing strategy from good to great. We amplify your content using our multichannel approach incorporating paid, owned and earned media to ensure your content is reaching your technical audience globally.
Media planning and buying
The B2B media landscape is fluid and your target personas interact with content in multiple ways. Accurately locating and targeting your key audience is essential to avoid wasting time and money. We have many years of experience in carrying out strategic, transparent media planning and buying on a local and global scale for many global tech brands. We know the landscape in detail which positions us well when it comes to getting your brand the best results for your budget. We are skilled at optimising budgets of all sizes by adopting the right combination of programmatic advertising, retargeting, paid social, traditional print and digital, content syndication and outdoor.
Account Based Marketing (ABM)
ABM – also known as Key Account Marketing, isn’t ‘cold’ selling for your brand, it is clever selling. In an ever-crowded B2B market and due to the lack of internal resources, it can be challenging to build a focussed communications strategy around a core network of companies with whom you need to cultivate personalised relationships.
We can help guide you through the process of selecting target accounts and conduct comprehensive research where necessary into decision makers and influencers. Our industry experienced writers will help you craft hero content in the desired tone of voice to help you communicate to your key customers exactly how you can help them and the knowledge that you have.
Our strategic touch will help you drive and deliver tangible results. We will select and execute your channels of communication to help deliver a campaign that works for you, irrespective of the budget.
Lead generation is a top priority for B2B brands – we know you have strict KPIs which need to be met. We understand that it’s about generating lead quality and not quantity, guiding your next big customer along the sales journey in order to secure a sale. Our focus is to generate qualified leads to feed your hungry sales teams.
Lead generation is at the heart of many of our inbound marketing campaigns and we ensure we fuel these campaigns with content that matters the most to your prospects.
Paid and organic social
Social media can no longer be just an add-on to your communications plan. It is the media that surrounds all activity and is the conversation you are compelled to join. At TAG, we understand that B2B marketers are faced with an ever growing job list in a multi-dimension market and creating and activating a social media strategy can be time consuming and this ‘time’ in not always available in-house.
We can help your brand get involved in communities and social networks where your customers are spending time gaining insights into a brand's reputation and other technology and product developments. In addition, we can engage with key influencers in your target markets by optimising your content and social media platforms to achieve the very best results for your brand.