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Insight Body

To stand out in ever-competing B2B markets is getting harder. At TAG we understand that being able to break through the noise requires a tech brand to carve a niche with its offering and deliver fresh new content that really resonates with target audiences. We have a deep understanding of your technical segments and customers, thanks to our long established relationships and presence in the market for over 30 years.

For each marketing challenge you have, we are able to build on an ever-growing body of knowledge and data, gathered from a number of core industries. This gives us the context to locate and deliver valuable insights about the personas and influencers who are vital to the sectorsyou operate in. Going further, we conduct in-depth quantitative and qualitativestudies relating to branding, audience segmentation and value proposition development.

Crucially, we know your customers’ purchasing decisions are ultimately value driven and the power the engineering and technical mind-set has on different buying patterns.


Sector research

Understanding the idiosyncrasies of your current market or a new sector your brand is breaking into can seem challenging and time consuming. However, thanks to our experience working in technical B2B markets, we have a baseline understanding about talking to your chosen personas. What sets us apart is how much time and effort we put into digging deep into your business and understanding your objectives in order to achieve the best results for your brand.


  • Manufacturing
  • Engineering
  • Industrial Automation
  • IT
  • Construction
  • Commercial Buildings
  • Infrastructure
  • Health & Safety
  • Utilities
  • Oil & Gas
  • Chemical
  • Energy Storage
  • Automotive
  • Commercial and Industrial Vehicles
  • Warehouse and Logistics
  • Marine
  • Aerospace & Defence
  • Pharma
  • Food & Bev


Market drivers:

  • Artificial Intelligence (Ai)
  • Blockchain
  • IoT
  • IIoT
  • Industry 4.0
  • Energy Efficiency
  • Big Data
  • Sustainability
  • Robotics
  • Smart Cities
  • Smart Buildings
  • Circular Economy
  • Predictive/Preventative Maintenance
  • Additive Manufacturing
  • Servitisation


Persona research

Personas help you understand your customers and prospects better, and make it easier to tailor content to their specific needs, behaviours and concerns.

By developing clear profiles we enable you to personalise and target your marketing at different segments of your audience. Identifying negative personas allows you to separate out the “bad apples” from the rest of your contacts, which will help you achieve a lower cost-per-lead and cost-per-customer; as well as higher sales productivity.

At TAG, we immerse ourselves in your market and technology. Through interviews, workshops and market research we help distinguish your good apples from your bad ones.


Social listening

In today’s market, it’s extremely important for you to be part of the conversation online –.  For your brand to be a success on social media you need to understand what the competitors/players/stakeholders/publics are talking about – to achieve maximum relevance.

The more you know, the better positioned you are to tailor your content and market to your niche audience across different market segments.

At TAG, we have the know-how and the tech to research and listen to your audience and monitor active campaigns from the start. We can guide you to be authors of stimulating content and broadcast the messages across your markets. In addition, we can help you engage with key influencers in your target markets by optimising your content and social media applications to achieve the very best results.


Influencer research

In the B2B tech market, we know many of the most powerful technical conversations are not taking place on public social platforms like Twitter or LinkedIn, and are therefore difficult to join. We know the most influential conversations may be taking place between small groups of highly-specialised experts and the fans who follow them.

At TAG, we understand that the journey to find the right influencers for your brand is both art and science. It takes a lot more than constant monitoring of online conversations to identify emerging influencers, understand their points of view and identify topics that matter to your brand. Many of the most influential conversations may be taking place in closed forums and discussion groups and so tracking is more difficult to do. These micro influencers are influencing a very small and very technical audience. We use a range of data-led and personal face-to-face techniques to get to know those who really care about your business and are most influential for your brand.

Engaging with key influencers in your industry can be a differentiator between your brand and its competitors. It has the power to increase your brand’s visibility, develop brand advocates and build trust –not only amongst your customers but also from those who are truly respected in your community.





The communications agency at the heart of technology and engineering markets.

Ian Clay, Executive Director
T: +44 (0)1582 390980


The communications agency at the heart of technology and engineering markets.


Technologie zum Leben erwecken

Mark Herten, Strategy Director, Prokurist
T: +49 (0)4181 968 0980