As you know, a good marketing strategy brings together a powerful blend of creative thinking, commercial analysis & planning. However, we understand the challenges B2B marketers face when it comes to putting a strategy in place – from budget constraints to conflicting demands from different parts of the business, to lack of resource or skills internally etc.
Whether you are developing a long term strategy, an integrated campaign or delivering a one off project, TAG will approach your project equipped with enthusiasm, marketing skill and decades of technical industry knowledge.
We’ll dig deep to understand your technical market, your customers and their pain-points. We will then develop a strategy tailored to your business objectives and put the right mix of marketing tactics in place to ensure your marketing efforts reach your target audience, even the most niche.
The perceptions of your B2B brand and its products are based on a mix of inputs from personal interaction through to what you read, hear or observe. We know that brand credibility is everything and it defines what makes your brand unique. We immerse ourselves in your world so that by understanding your business vision and objectives, your technology, target markets, partnerships, competitors and employee culture, we will help you shape your marketing strategy, define your brand and help you sell your products and services.
The relentless demand for fresh, inspiring content continues in today's modern marketing world. But for your content to succeed it has first to be based on a content strategy that is closely aligned to customer understanding and your business goals. Whether it is video, digital advertising or written content, our team of experienced strategists, outstanding creatives and ex journalists work together to create a content strategy that captures your customer's attention along each stage of their journey with pertinent, digestible content that resonates with their needs.
Communications strategy - paid and earned
We understand that for your tech brand to grab attention, set agendas and change behaviour you need a creative and reasoned communications strategy - one that is based on a thorough analysis of your market, customers and prospects. For a successful communications strategy, you also need an agency that truly understands your niche technology and challenges you on a daily basis.